2019 – Where’s the social in social networks?
For the past year, I’ve been cutting back on my Facebook and Twitter consumption. Like I’m sure for many, it’s been a struggle to limit my intake because so many people I know are on these platforms, that it seems to be the only options to connect with others.
But it’s been increasingly apparent from what I’ve seen in my content feed, that the golden-days of being truly social on these platforms are gone and replaced with content feeds that’s driven by sensationalized pieces of news that’s meant to get me emotionally charged up. And their content feed algorithms are so sophisticated that it caused some acute withdrawal pains in the beginning when I was cutting back.
In my view, what Facebook and Twitter are doing now is equivalent to what processed food companies did in their industry, which is creating a highly processed experience around sensationalized content to get people addicted to their platform. The sophisticated algorithm has created an unnatural experience that’s manipulating people’s opinions and attitudes. And we are now witnessing is the initial fallout of this highly processed experience, where unverified and untrue news can quickly spread across these social platforms like wildfire and cause people to turn against each other.
But the need for social will always be there, and so I believe there will be a new generation of platforms that will provide a better alternative than what currently exists. If you want to know more about what I’m doing, stay tuned.